Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a social media policy is no longer an “extra.” ...

When using social media for university marketing and communications purposes, individuals must be conscious of security, compliance, brand, and reputation and conduct themselves in alignment with ...

Some even restrict what employees can do on personal accounts. In examining the social media policies of four non-profits, several common themes are apparent, despite the diverse purposes of these ...