In a federal lawsuit, Oreo maker Mondelez alleged that Aldi’s packaging is “likely to deceive and confuse customers” and threatens to irreparably harm Mondelez brands.

Mondelez said in its complaint that Aldi’s private-label product packaging “blatantly copies and trades upon the valuable reputation and goodwill Mondelez has developed in its longstanding, highly distinctive, and well-known trade dress for numerous of its cookie and cracker snack products”.