"Smirnoff has always been about bringing people together with flavourful drinks to complement the moment," said Nadia Niccoli, Head of Marketing at Diageo Canada. "With our new ready-to-drink ...

Smirnoff Ice then gained viral traction in the 2010s thanks to a drinking game known as ‘icing’, where players hide a bottle of the drink for unsuspecting friends to find and drink. In recent years, ...