The concept was simple: hide a Smirnoff Ice somewhere your friend won’t expect to find it. If you discover a Smirnoff Ice you’re required to immediately kneel and consume it in its entirety.

Green Apple joins Smirnoff Ice Black and Ice Red and is, according to Marsha Lumley, Smirnoff brand manager, a perfect complement. “Jamaicans love Smirnoff and the brand is always looking for ...

Several pubs, away and at home, have posted photos of their version of the cocktail Black Ice, a pint of Guinness and lemon Smirnoff Ice, on Twitter. So far the reaction has been mixed.