Green Apple joins Smirnoff Ice Black and Ice Red and is, according to Marsha Lumley, Smirnoff brand manager, a perfect complement. “Jamaicans love Smirnoff and the brand is always looking for ...

Smirnoff Black Ice will be similar in design, price point and alcohol level to Smirnoff Ice. However, it will be less sweet which the company believes will boost its appeal with male drinkers.