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Amazon has a new logo (but you probably didn’t notice)
Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...
Why Jannik Sinner’s Fox Logo Lacks Roger Federer’s ‘RF’ Branding Power
Jannik Sinner personal logo does not have marketing or branding power of more popular Roger Federer RF logo or Rafael Nadal ...
From ‘fractured’ to ‘navigable,’ new Amazon identity looks to balance personality and clarity
With a bit of insight from Koto founder James Greenfield, we take a look at the task the agency faced in taking a $1.97tn ...