Single letters as symbols are of course nothing new, stretching back to royal seals and monograms, but today's letter logos share a debt to the Obama "O" as well as smartphone-friendly design trends.

If there are any emerging design trends among the initial 2020 campaign logos, it’s the use of words over symbols, and the embrace of color outside of the traditional red, white, and blue.

A simple, effective logo design trend like minimalism can be kind of a nice reprieve. A lettertype is a logo that is made up of a single letter, usually representing the name of the company.

Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors blur into each other. The new “G” is Google’s biggest update to its visual ...

In 2008, Chicago designer Sol Sender and his team took that idea further and developed a sophisticated single-letter logo for Obama. It managed to work in the political design trope of an American ...