Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Blue flowers can work with any garden aesthetic as long as you know which other plants to pair them with. Learn how to style ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

In Frank Baum's original novel The Wonderful Wizard of Oz, the Emerald City is said to be such a brilliant shade of green that visitors must wear ...

By firing laser pulses directly into their eyes ... a new color that's not found anywhere in the natural world. They’re calling it “olo,” and describe it as a hyper-saturated blue-green ...

showing the smartphone in different colors. The images show the Motorola Edge 60 Pro in three colors, which, the source claims, are called Sparkling Grape, Shadow Green, and Dazzling Blue.

Even if you spend most of your time reading monochrome text, the Colorsoft does insert splashes of color wherever it can. The ...

Breguet's 250th anniversary, so we share our favorite current Breguet watches ✓ From a two-hand Classique to a musical Marine ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The exhibition reveals Van Gogh’s intense devotion to painting—even through deep sorrow and unbearable hallucinations.

The women making history on Blue Origin’s first all-female flight—Katy Perry, Lauren Sánchez, Gayle King, Aisha Bowe, Amanda ...