Sherwin-Williams' Aesthetic White comes up a lot when I speak with designers about their favorite neutral paints. It's also one of the brand's most-searched-for colors. So in my hunt to find the ...

If you're nervous about picking the perfect shade of paint ... tie the look together. Sherwin Williams recommends colors such as Dried Lavender, Simple White, and Eider White.

Both are giants in the paint world, but choosing between Benjamin Moore and Sherwin-Williams can feel like picking sides.

Sherwin-Williams alone offers nearly 200 shades of white. That makes choosing, naming and even creating a white paint far more involved than meets the eye. It’s precisely that complexity ...