global VP marketing for Sharpie. At the centerpiece of the integrated campaign is new advertising featuring budget-savvy ways Sharpie markers can transform everyday items into colorful ...

and responding to comments on Sharpie’s own photos." These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

Major brands are committing to producing higher-quality content to grab the attention of consumers who have lost interest in traditional ads, which has led to a major spurt in the growth of content ...

Donald Trump’s reelection campaign has added a Trump-branded permanent marker to its web store, capitalizing on the Sharpie-gate drama and expanding the campaign’s culture war offerings that ...