There is, however, one category that Kirkland Signature hasn’t been able to crack into, despite Costco’s CEO hoping it would. Costco introduced the Kirkland Signature label in 1995 ...

Costco’s private label, Kirkland Signature, is not your average bargain-bin brand, and calling it a “generic” label doesn’t quite cover it. Costco partners with big-name manufacturers ...

If your family has a favorite brand only sold at Costco, then, by all means, buy your sandwich bread in bulk. However, there isn’t a Kirkland brand sliced sandwich bread (yet!), so you’ll ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

For Costco shoppers, there are certain Kirkland products that always make the shopping list. They’re as integral to our fridges and pantries as eggs and butter because of how well Costco keeps ...

Costco Wholesale Corp. is switching manufacturers for its popular Kirkland Signature brand of diapers as its supplier moves away from store brands to increase profitability. First Quality is ...

My family calls Costco “the dangerous place,” because we can never go there and just stick to our shopping list. We always come home with something we had no idea we needed when we entered the ...

Costco revealed during a recent earnings call that it has slashed the prices of numerous popular Kirkland Signature items, welcome news for Americans affected by inflation since 2021.