When Costco launched its Kirkland (COST) brand 30 years ago, it was a bold decision that set the company apart in a retail environment dominated by fragmented private label products. Rather than ...

If your family has a favorite brand only sold at Costco, then, by all means, buy your sandwich bread in bulk. However, there isn’t a Kirkland brand sliced sandwich bread (yet!), so you’ll ...

In 1995 Costco's co-founder and CEO at the time, Jim Sinegal, made the decision to put all the private-labels the wholesaler sells under one brand, Kirkland ... such as bread and bagels, for ...