A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Pairing luxe orange shades with deep greens creates a rich color combination. This earthy design choice is bold but also ...

"I walked nearly 20 miles in these over the course of two days and did not have one single ache or pain related to my shoes." ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color?

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