That was when I realized Hailey Bieber’s skincare brand wasn’t just buzzy. It was a movement. I’ve seen plenty of celebrity ...

According to Merkle, 81% of Gen Z prefer shopping in person to online ... vice president of marketing partnerships for Sephora, said of the company’s stores. “Consumers come in to touch ...

The collaboration strategically targets Gen Z and younger consumers who view ... Sephora Joins Part Of A Larger Movement The Sephora-Valkyries partnership exemplifies a growing trend of brands ...

At the recent Fast Company Innovation Festival, travel company Expedia hosted “Big Brands & Gen Z: How Creative Partnerships Deliver ... For example, in Sephora stores, customers see a digital ...

Creating a loyalty program for Gen-Z requires a deep understanding of their values and preferences, data savviness, deploying appropriate technological tools and building the right partnerships.

The new professional women’s 3-on-3 basketball league — co-founded by Napheesa Collier and Breanna Stewart — announced on Friday a multiyear partnership with Sephora as its official and ...

high demand categories and brands to attract the next generation of shoppers," said Stephen Yalof, President and Chief Executive Officer. "The expanded partnership with Sephora is an exciting step ...

By targeting gen Z consumers through social media campaigns, influencer partnerships and in-store experiences, Sephora could tap into a market segment of approximately 12.9 million consumers in this ...

The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, logged on to Sephora’s website, and purchased Rêve and Doux for $78 each. In the perfume world this is called a ...