The new Scuderia Ferrari HP mobile app aims to connect the team's global fanbase of nearly 400 million Tifosi more closely with the cars, drivers, and races they follow. IBM and Scuderia Ferrari ...

Heading into the Miami Grand Prix, Scuderia Ferrari and IBM are releasing a new app intended to enhance the fan experience through ever-evolving generative AI. With plenty of eyes on the sport and ...

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IBM and Scuderia Ferrari HP have collaborated to enhance the Formula 1 fan experience with a new mobile app powered by watsonx AI, offering features like AI-generated race summaries and data ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of ...

Using LLMs on watsonx, the team's complex race data is transformed into compelling narratives that include reflections from the Scuderia Ferrari HP drivers and team principal. Post-race insights ...

Scuderia Ferrari and HP collaborate to co-engineer livery wrapping technologies pushing the boundaries of design possibilities in the near future Debut of special edition livery for Miami GP to mark ...

Ferrari’s decision to unveil a special part-blue livery for the Miami Grand Prix this weekend has not been universally embraced by fans of the Scuderia ... white of the computer hardware ...

Day 2 of the Emilia Romagna Grand Prix turned out to be a complete disaster for Scuderia Ferrari. After Charles Leclerc finished fifth and Lewis Hamilton 10th in free practice 3, many hoped to see ...

In its commendation, the Forex Sports Awards noted: "The Scuderia Ferrari HP brand is one of the most iconic names that has transcended the world of sport into a global lifestyle brand.