KPIs are not ROI, and in search and digital ... We have a lot of great third-party dashboard tools, reporting integrations, and software to help us. Plus, there are custom routes for data ...

In an age of data overload, marketers face a deceptively simple question – how do you spot the data signals that really ...

By assisting businesses in automating repetitive tasks, personalizing messaging, and better understanding their clients, artificial intelligence is revolutionizing marketing. Agent AI allows marketers ...

Palestine-based analytics platform MENA Analytics has raised undisclosed funding from Ibtikar Fund. Founded in 2023 by ...

In this article, I’ll walk you through some of the technology used by modern marketers and share examples ... (KPIs), reducing the need for frequent manual report updates. And while dashboards ...

The digital transformation brought in so many technologies to help organizations maximize data use. Three powerful ways to ...

Balancing efficiency and innovation in uncertain times By Dayo Odunfa Introduction In today’s complex and unpredictable ...

Simpplr has made two significant announcements that have evolved its EX Unification Platform. Already a leader in the 2024 ...

How do businesses build trust through transparent digital marketing practices? In the digital age, transparency is key to ...

Research by PwC (2020) indicates that over 70% of service organisations report significant operational challenges and ...

Mixing up employee safety programs, taking a fresh look at data and getting leadership more involved can add pep to flagging safety initiatives, said speakers at the Waste Advantage Safety Summit.

About 90 per cent of the world’s data has been created in the last two years.” But how much of it is helpful for decision-making? Are we genuinely data-driven or just data-dependent? The rapid ...