In the middle is the “handoff,” where marketing passes the baton to sales, and online customer engagement gives way to in-person customer engagement. Explore HBR HBR Store About HBR Manage My ...

So, if you haven't heard of Meerkat yet, don't waste another minute in the dark. Go check them out. In a nutshell, Meerkat allows you to live video stream to all of your Twitter followers.

“By having a marketing person walk into a sales group, you send a message. That you are open to feedback and want to learn how to make sales successful,” Perkins observed. That short walk ...

One compelling reason for aligning Marketing and Sales is the evolution of modern purchasing. Industry analysts suggest that most buying decisions are now made by committees, often composed of up to ...