Advertising and sales promotion (A&SP) expenditures increased to 5.4% of net sales in Q4 FY25, compared to 4.7% in Q4 FY24 and 3.9% in Q3 FY25, reflecting a push for demand generation. EBITDA ...

Vevo has promoted Tim O’Connor to head of sales APAC, Blair Kelly group sales manager ANZ and Alex Trumble senior sales manager. O’Connor, formerly head of sales ANZ, will now oversee sales ...

“We’ve seen auto sales up. We’ve seen appliances pick up. There’s an expectation that certain products are going to be expensive, so having a promotion today is very valuable.” Some ...

The tool assessed store characteristics, product availability and accessibility, marketing and promotions ... 3 If IQOS sales are allowed to resume in the USA, future research could build on our ...

Promotions are an essential part of a retailer’s strategy to drive sales, attract new customers, and build customer loyalty. Retailers use a wide variety of promotional tactics, from discounts to ...

As the holiday season approaches, businesses gear up for one of the busiest sales periods of the year. With promotions, special deals and increased online activity, this is the perfect time to ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation ...

excluding automotive sales. Sign up here. "Inflation continues to cool and consumers continue to expect – and demand – promotions and discounts. Discounts and promotions are no longer just ...

including Sales Promotion, Attractiveness of Internet Advertising, Apps Quality Features, and Impulse Buying. Using a purposive sampling method, the sample was taken from 303 respondents who live in ...

ISLAMABAD: The government has disallowed 25 percent of sales promotion and advertising expenses under the royalty arrangement. The proposal under the Finance Bill 2024 is to disallow 25 percent of ...