“The Kings first became purple in Sacramento, so there’s some ownership ... The potent color is deliberately more prevalent in the new logo due to its deep-rooted psychological elements.

The logo includes California as the hairline and a crown highlighting Sacramento's skyline. In addition to the City Edition jerseys, the Kings introduced Roy Al, a new mascot inspired by the logo ...

The Sacramento Kings on Thursday unveiled ... who is inspired by the team’s old logo. The Kings unveiled their new "City Edition" uniforms today designed after their days as the Cincinnati ...

Roy Al was described as a reinterpretation of the 1950s Royals logo with a basketball ... modeled here by new mascot Roy Al. Sacramento Kings Roy Al didn’t get the warmest reception from Kings ...

The Sacramento Kings are coming off a 2023 off-season rebrand with an all-new logo, court, and uniforms. Many fans say it is a new era in Sacramento, as the team is following up a 48-win season ...

Regardless of how you felt, the Sacramento Kings new mascot has been banished as quickly ... “Inspired by the logo featured on the shorts, Roy Al brings to life the team’s newly reimagined ...

The Sacramento Kings on Thursday unveiled new royal blue alternate uniforms that ... designed to trace the development of the team’s logo history from the ‘50s to its current form.