You can, however, think of it as an S-shaped curve that predicts how a business will grow over its life cycle. It's pretty easy, in retrospect, to see how your business grew following the S-curve.

An S-curve is a mathematical graph that shows the progress of a project over time. Its name comes from its “S” shape. While the S-curve starts off slow initially and looks like a straight line ...

Understanding the S-curve. All leaders must recognize and understand the inevitability of the S-Curve in a company’s revenue growth trajectory. ... leading to the characteristic S-shaped curve.