Tater tots? BYU is only thinking about the Sweet 16 right now.
Head coach Kevin Young is going to the Sweet 16 in his first season, bringing BYU back to the second weekend for the first ...
Ore-Ida heir Richie Saunders scores BYU a March Madness win and fans free Tater Tots
Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...
Why is JJ Watt boycotting Tator Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
JJ Watt says he's boycotting Tator Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...
Daily Herald2d
BYU NCAA Notebook: Saunders, Ore-Ida ink Tater Tot deal
Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...
BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
BYU March Madness star has incredible NIL deal
Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.
On3 on MSN2d
BYU's Richie Saunders inks NIL deal with Ore-Ida Potatoes, will give away tater tots for each March Madness win
During last week’s Big 12 Tournament, the announcers revealed Richie Saunders’ great grandfather invented tater tots. F.
Sports Illustrated3d
BYU Cougars Basketball Star Highlights Famous Tater Tots Legacy in Creative NIL Deal
As the No. 6 seed Cougars prepare to face the VCU Rams in the first round of the NCAA tournament ... is the founder of Ore-Ida and the inventor of the Tater Tot. Ore-Ida has officially signed ...