When rumors spread around the playground in 1979 that Mikey, the kid from the Life cereal commercial, had been killed from a fatal mix of Pop Rocks and Coca-Cola, I thought only of myself.

While classic rock seemed to be on its way out in terms of commercial popularity, one act proved there was still life in the genre in the 1990s.

Walter Thompson, the 26-second jingle “Wake Up in the Morning,” features the words “Snap,” “Crackle,” and “Pop”—Wake ... a Hoover vacuum cleaner commercial.