Adweek on MSN7d
There Is No Left and Right Anymore. There Is Only Twix.
Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...
Marketing Dive7d
Twix ditches left-right divide for new brand position around unity
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...
Creative Review8d
Twix’s new ad offers up a double take
A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...
Ad of the Day: Twix leans into ‘maximalism’ with $2m brand refresh campaign
The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...
Yahoo4d
The new Twix logo is a nostalgic treat (but something's missing)
Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...