Adweek on MSN3d
There Is No Left and Right Anymore. There Is Only Twix.
Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...
Twix’s new global brand platform will show new generation of shoppers can ‘have it all’
Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...
Creative Review4d
Twix’s new ad offers up a double take
A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...
Ad of the Day: Twix leans into ‘maximalism’ with $2m brand refresh campaign
The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...
VegNews25d
Can Trupo’s Nostalgic Vegan Candy Bars Take on Hershey’s and Mars?
For Brian, it was indulging in the chocolate bars he grew up eating—KitKat, Twix, and Milky Way ... RELATED: 37 Creamy, Dairy-Free, and Totally Delicious Candy Bars On Shelves Right Now “This ...
AGRINEWS21d
Trump officials want to ban junk food from SNAP; past efforts show it’s not easy to do
(AP photo/Allison Dinner/AP) WASHINGTON (AP) — A push to ban sugary drinks, candy and more ... in the form of bars, drops or pieces.” By that definition, Kit Kat and Twix bars, which contain ...
Marketing Dive2d
Twix ditches left-right divide for new brand position around unity
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.