the right-hand ring signifies independence and power. Aptly, the promotion is called "Women of the World, Raise Your Right Hand." One of the ads, which ran in major magazines including Vanity Fair ...

"Women of the world, raise your right hand". The ads, which appear in top-end magazines such as Vogue, claim that wearing a diamond ring on the right hand means you are independent and free.

Over those four decades, the company’s ad budget soared ... where both women and men typically wear a simple band on their right hand while engaged and switch the ring to their left hand once ...

Indeed, Zoellner suggests that the “Right Hand Ring” ads are aimed primarily at “single women seeking a bit of Sex and the City glamour.” De Beers used a similar ploy in a vain attempt to ...