Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant Amazon. Here's why RTB is inevitable.

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic ...

Consumers want a shopping experience that meets their diverse needs at any given time, whether that’s online or brick and ...

At a moment when retailers must optimize every facet of their business to remain competitive, a unified data strategy isn’t ...

As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving ...

The retail media gold rush is in full swing…but cracks are starting to show. With Walmart’s ad business surpassing USD$4bn ...

Therefore, as the crime changes in nature, so must brand strategies to mitigate against it. As ramifications and morality ...

Progressive Grocer speaks with Inmar Intelligence on how brands bridge the gap between digital influence and purchases using ...

The Delhi-National Capital Region (NCR)’s leasing activity in high streets and malls has risen 57% year-on-year to 4.08 lakh ...

A recent NerdWallet survey shows retail therapy is quite common. But the effects of such a habit may not be all positive.

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and Google’s app stores.