Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic ...

Consumers want a shopping experience that meets their diverse needs at any given time, whether that’s online or brick and ...

At a moment when retailers must optimize every facet of their business to remain competitive, a unified data strategy isn’t ...

As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving ...

The retail media sector is in danger of running out of steam unless it pivots to properly fit the needs of media buyers, ...

The Delhi-National Capital Region (NCR)’s leasing activity in high streets and malls has risen 57% year-on-year to 4.08 lakh ...

A recent NerdWallet survey shows retail therapy is quite common. But the effects of such a habit may not be all positive.

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and Google’s app stores.

Maturing digital journeys of consumers have opened up a clear path for generative AI or GenAI in Indian ecommerce startups and retail tech ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

New report shows most luxury brands may harm, not enhance, status—and that health is now the ultimate symbol of wealth.

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.