Within days, the logo was showing up on T-shirts and signs ... It’s also brought him recognition. “It’s opened many doors for me,” he said. “I got to meet the mayor of San Bernardino ...

What does it take for a brand to reach that level of household recognition with their logo? For companies to have widespread recognition of their logo, they must have a great product or service as ...

Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing to describe consumers' ability to recognize a brand through visual or auditory cues such as logos ...

Every few years, major brands will make small or large adjustments to the designs of their logos. By comparing the original logo to its most recent version, we can learn important lessons about a ...