After 16 years with the same jersey and 14 years with the same logo, the Orlando Magic unveiled a massive rebrand paying homage to their roots. The logo revives ...

In a viral video, Airbnb's Brian Chesky detailed the logo redesign process, but viewers reacted with skepticism.

The organization, which promotes metro Detroit as a tourism and convention destination, is paying $2.5 million a year for the ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

Houston ISD is undergoing a “vibrant” rebranding and district logo redesign, with one district official calling the current brand identity uninviting and uncompelling. Alex Elizondo ...

PwC has been accused of launching an “utterly pointless” rebrand after laying off hundreds of staff. The “big four” accountant unveiled a new logo on Tuesday in what it described as its ...

And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look. Listen, we all make mistakes sometimes, it’s all about how you own them.

The WTA announced a rebrand Thursday, and the initial discussion will likely center on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new ...

[Image: OpenAI] Which is why for its first rebrand ever, OpenAI put typography squarely at the center of its new look. OpenAI’s refreshed brand includes a tweaked “blossom” logo with lines ...

OpenAI has unveiled a rebrand that brings changes to its logo, typeface, and color palette. It is the company’s first rebrand since it became notable in 2022 with the popularity of its ChatGPT ...

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. Emma Roth is a news writer ...