"Our new identity is more than a visual update. It's about strengthening the emotional connection people have with this city," said Michelle Dunning.

Nearly everyone in America recognizes the brand name La-Z-Boy, and most will remember it fondly as part of their childhoods.

PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips — artificial colors or flavors — when it re-launches its Lay’s and ...

One of the country’s largest outpatient imaging providers, US Radiology Specialists, is taking a bold step forward this year with a new CEO and rebrand to Lumexa Imaging. The rebrand, announced ...

The Utah Jazz's G League affiliate, the Salt Lake City Stars, have officially announced a new rebrand on Tuesday, giving the team a whole new look ahead of the 2025-26 season.

The Utah Jazz's G League affiliate, the Salt Lake City Stars, have officially announced a new rebrand on Tuesday, giving the team a whole new look ahead of the 2025-26 season. Honoring Utah’s ...

The next steps in the rebranding process include Guide Studio holding a brand implementation planning workshop and developing materials to launch it.

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a controversial all-lowercase sans-serif logo.

Purdue Fort Wayne unveils new logos for their athletics department, with some changes more significant than others.

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but ...

Smokey Bones, with locations in Georgia, is shrinking fast. Closures and rebrands to Twin Peaks are underway. Is your local spot next?