"Our new identity is more than a visual update. It's about strengthening the emotional connection people have with this city," said Michelle Dunning.

Nearly everyone in America recognizes the brand name La-Z-Boy, and most will remember it fondly as part of their childhoods.

With 20% of storefronts vacant, a coalition of business owners focuses on attracting new businesses and customers while working to improve East Carson Street's reputation as a vibrant destination.

PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips — artificial colors or flavors — when it re-launches its Lay’s and ...

Coinbase Wallet Becomes ‘Base App’ in Major Rebrand The company is introducing a suite of consumer and developer tools that expands the Base App's scope far beyond its origins as an Ethereum ...

The U. is changing its logo — but Utah football fans can relax Utah athletics’ primary logo has featured two red interlocking U’s since 2015.

A Springfield -based pizza and entertainment business is preparing for a major brand transformation. America’s Incredible Pizza was started in Springfield in 2001 by Rick and Cheryl Barsness ...

One of the country’s largest outpatient imaging providers, US Radiology Specialists, is taking a bold step forward this year with a new CEO and rebrand to Lumexa Imaging. The rebrand, announced ...

London Lions have announced a complete overhaul of their brand, including a new logo, marking a new chapter in the history of the club.

The Utah Jazz's G League affiliate, the Salt Lake City Stars, have officially announced a new rebrand on Tuesday, giving the team a whole new look ahead of the 2025-26 season.