The new identity will not be limited to Emami Ltd alone. Each of the diversified businesses within the Emami Group will adopt tailored visual systems derived from the core brand design.

"Our new identity is more than a visual update. It's about strengthening the emotional connection people have with this city," said Michelle Dunning.

Nearly everyone in America recognizes the brand name La-Z-Boy, and most will remember it fondly as part of their childhoods.