Hypebeast caught up with YouTuber Brandon Baum at the event to discuss his thoughts on AI in the creative industry.

Adobe unveils two advanced Firefly image models, new creative features, and cross-platform AI access to boost content ...

At Adobe MAX London, Adobe introduced an updated version of its Firefly platform, which combines AI-driven tools for image, ...

Both the video and new video models are commercially safe, only generating IP-friendly content, which is Adobe's biggest ...

The software giant said Thursday that it's planning to introduce a mobile version of Firefly, its image generation tool, on ...

The system, called TactStyle, adds realistic textures to 3D models, giving them both the visual look and the tactile feel of ...

Adobe has taken a bold step into the future of digital artistry by integrating advanced image-generation AI models from ...

Today at the company’s Max London creativity conference, the company unveiled a new Firefly all-in-one web app for AI-assisted content creation and production that allows creators to generate images, ...

Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI Lenses, which essentially add an AI-powered video effect to your Snaps.

The Firefly text-to-image update joins a collaborative moodboard app and new features for Photoshop and Illustrator.

From hot new Photoshop tools to potentially controversial additions to Adobe Firefly, here's the news you need to know about.