Introduction In a world of increasing complexity, the human tendency to simplify problems by attributing them to a single cause is deeply flawed .

Brands continue to invest heavily in the IPL, not just for reach but for cultural relevance, credibility, and high-intent ...

Lies, pranks and April Fool’s Day jokes show how gullible we can sometimes be. from Joseph Paul Forgas, UNSW Sydney Homo ...

Today is a good time to reflect on the psychology of gullibility and our willingness to believe absurd stories ...

Richard Gingras, the new chair of Village Media's board of directors, talks about the critically important role of local news ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

For both phases, we recruited a convenience volunteer sample using community advertising ... that's taking away your right to like, example, smoke in your own home…, it's taking away your rights.” ...

If you can use case law that the Patent Trial and Appeal Board (PTAB) commonly uses in writing reversal decisions, you make it easier for the PTAB to write a decision in your client’s favor and can ...