The QR code is an excellent marketing tool, more so than most marketers think. Quickly share details or online content with a simple mobile scan! Still, given all forms of marketing, QR codes keep ...

A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing. Playing the right card Here are some ...

In a move to empower local businesses across India with smarter digital tools, MBG CARD India Pvt Ltd has officially launched ...

Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts ... among other prizes such as sporting goods and gift cards when they scan the mobile bar ...

Customers can scan QR codes appearing on prepaid card displays in stores or that appear in the retailer’s weekly print circular to launch the service. Giving customers a way to sell unwanted ...

Fans have been able to scan QR codes on giant baseball cards, which feature MLB All-Stars ... s consumers,? said Marc Stephens, marketing manager at Topps, New York. ?Mobile is a good way to do that.

This study explores consumers' motivations to use QR codes on advertising. Based on previous literature about consumer media use, technology and innovation adoption, and advertising effectiveness, ...