"To remove the hue, switch to regular shampoo for the ... Firstly, it works to neutralize yellow tones. "This is because purple is the opposite of yellow on the hair color spectrum," says Papanikolas.

Evan Lovett finds the purple streetlights alluring and troublesome as they glow over his hometown, Studio City, California. The area’s once yellow lights began turning purple last summer ...

The bright, glowing purple hues oddly pop among the traditional green, yellow and red stoplights and white roadway lighting. And no, it's not the county's way of adding holiday color magic to its ...

Because purple is opposite on the color wheel from yellow, the best shampoo for fighting brassiness is purple. These shampoos use a crushed violet pigment in order to get this brass-toning color.