"Purple has the shortest wavelength, dramatically impacting our parasympathetic nervous system. Shades like lavender have become synonymous with relaxation because they can lower your blood ...

Keep it monochromatic with a mix of purple hues. You can create a compelling lavender manicure with a single shade of polish. The trick is to get creative with your polish placement. For this look ...

Purple is the new pink, and it’s not even close to looking seriously deranged. This week, the royal shade has popped up on the Fall 2025 runways at Anna Sui, Colleen Allen, Sergio Hudson ...

Earlier today, Apple announced that its iPhone 14 Pro and iPhone 14 Pro Max would come in a new "deep purple" shade. As a purple-lover, I was intrigued. But my day has gone downhill from there.