Schuster's purple hairdo initially went unnoticed when shared by a podcaster in April. However, it sparked a viral reaction ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.

Psylocke from Marvel Rivals is here to bring some mutant flair to Monster Hunter Wilds. This preset captures her sleek, battle-ready look, complete with her signature deep purple hair and that ...

One product that I absolutely swear by for keeping my blonde hair free of yellow tones and soft-to-the-touch is the Bold Uniq Purple Hair Mask. This $30 mask is a quick fix for bleached ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...