This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

Puma Hoops has teamed up with everyone’s favorite pizza-loving, skateboarding, crime-fighting team: the Teenage Mutant Ninja ...

RE&UP has become a key Next-Gen raw material partner in the RE:FIBRE program supporting PUMA’s ambition to reduce reliance on ...

C.P. Company and Sashiko Gals have teamed up for the first time to release an ultra-limited 15-piece capsule collection.

This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...