However, you need to set up a communications team organization chart that ensures these tasks ... communications organization will be your public relations structure. This is the effort to get ...

Public relations professionals shape an organization's image. They build the brand, spread the organization's message and minimize the effect of negative publicity. At a small company, the PR ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

By completing this specialization, you will be able to: Understand what public relations is and the value it brings to your brand or organization Produce professional public relations materials such ...