From celebrity scandals to business blunders, crisis communication is a cornerstone of public relations ... “Being transparent about a situation, even a negative one, can help retain or rebuild ...

Public relations professionals play an increasingly ... Acknowledge early and be transparent. Be prompt and clear in your communications, take ownership and offer transparency into how your ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...