US researchers have seemingly discovered 'olo', a never-before-seen colour, using laser technology to stimulate specific eye cells. This super-saturated blue-green, unlike anything in nature ...

Scientists in the US have discovered a new color, named 'Olo', by using lasers to stimulate specific cells in the retina. This stimulation pushed perception beyond natural limits, creating a ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Five people have witnessed an intense green-blue colour that has never been seen by humans before, thanks to a device that might one day enable those with a type of colour blindness to experience ...

THE world is full of colour - but there's more than what meets the human eye. There is an untold number of "impossible colours" that humans can't see or even imagine. Earlier this week ...

The researchers had laser pulses fired into their eyes to observe the colour. Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling ...

The collaboration soon blossomed into the world’s first large-scale, global study of how urban environments can control which birds — and which colours — can thrive in cities. In a new study ...

Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating just one type with a laser, researchers and study participants experienced a new color ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

You don't need to resort to harsh chemicals or time-consuming tasks to bid farewell to pigeons; instead, certain colours can do the trick. Interestingly, pigeons have an aversion to specific ...

There are three main types of color vision deficiency: red-green, blue-yellow, and complete. Color blindness, or color vision deficiency, affects the way you perceive color and can make it hard to ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...