Albert Invent has an AI tool that is trained on more than 15 million molecular structures. Chemists can use it to find safe ...

Korean and American sunscreens are, generally, equally effective. But because Korean companies have access to a wider variety ...

Introduction In the fiercely competitive hair salon industry, standing out is a challenge every salon owner faces. Picture a ...

As more brands focus on efficacy and safety in skin of color, the product benefits are multiplying. We explore this long-overdue development.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

If you’re a fan of the iconic Lip Glow Oil and Lip Glow Balm, you need to try this.

But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services ...

The Dior Backstage Collection is an iconic line of makeup products dreamt up and developed while backstage at real Dior ...

And then there's the matter of animal testing. Feeling queasy yet? Animal products and byproducts have been used for beauty treatments since the days of Cleopatra's milk baths—but a growing ...

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.