One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Naureen Mohammed, Director of CPG at Pinterest UK, on the key to creating technology-driven, refreshed and ‘authentic’ beauty marketing campaigns in 2025 and beyond ...

Traditional marketing methods are often insufficient to capture the attention of tech-savvy audiences. Particularly within the developer community, the conventional “sell-first” strategies are often ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

All participants will receive the 80+ slide deck with all the content covered over the course. The multi-stage process for your product marketing strategy. Guideline agendas for product marketing ...

Tech companies are increasingly looking beyond traditional marketing tactics. Instead, many are embracing partner marketing as a powerful strategy to drive growth, enhance customer value, and remain ...

In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing ...

Kroger’s said its chief merchandising and marketing officer Stuart Aitken ... at a time when the company is expanding its assortment of products. The Cincinnati-based grocery company on Friday ...