At CMG Partners, for our latest CMO's Agenda research [email required], we talked with marketing and product leaders to find out how they use customer dialog to shape their process for new product ...

Companies engaged in the process of manufacturing similar or identical units of a product in batches, using a consistent process, use a process costing system. When companies manufacture unique ...

Why the Process Matters More Than the Product Let’s be honest: You can’t control everything. You can work hard and still be passed over for a promotion. You can parent purposefully ...

Leonard-Barton, Dorothy, and Gil Preuss. "Chaparral Steel: Rapid Product and Process Development." Harvard Business School Case 692-018, September 1991. (Revised January 1998.) ...