Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

Read about the pros and cons for each strategy to digital marketing. Both SEO and PPC are ... your needs carefully and choose the right mix of paid and organic efforts. If You Need Instant Wins ...

serving as either a stand-alone solution or part of a larger strategy to measure and plan your marketing investments. Brands using the Liquid Mix solution can expect results grounded in Circana ...

In an era where customer journeys are becoming increasingly digital and preferences are shaped by purpose-driven choices, Maruti Suzuki is recalibrating its marketing strategies to stay ahead of ...

AppFolio reported solid Q1 2025 results, driven by increased customer value, new customer acquisition, and service adoption.

It helps businesses achieve their aims by creating a cohesive strategy to increase ... completely means the cake, or marketing campaign, is unlikely to succeed. Product If the product is expensive ...

This pricing strategy can only be used for a short-time period, whilst the product is unique. Demand is the quantity of a product which will be bought at a given price. A business will use data ...

Founder-led marketing can be your game-changer. Want to implement this in your business? Start by documenting your daily ...

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing ... products or services. The right combination of these strategies ...