An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

For this reason, your product name should be clearly and boldly written on your packaging. This is an essential marketing and branding strategy. All the strategies as mentioned above have the same ...

Build a winning digital marketing strategy from scratch with expert tips on SEO, content, email, analytics, and scaling ...

Stop marketing in silos! Melissa Wildstein reveals the power of truly integrated strategies that drive global revenue. Learn her 3-step playbook to connect with customers across all touchpoints & ...

Distribution strategy faces challenges from market consolidation and greater reliance on third parties to reach consumers.

Promotional products have long been a staple of marketing strategies, providing businesses and organisations with a tangible ...