What do you get in Cracker Jack? A QR code, apparently. The "Prize Inside" will no longer actually be inside the box, Frito-Lay has announced. Like so many other aspects of our lives, the prize ...

It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random ...

"A free prize in every box" was a powerful marketing strategy when it was first developed over 80 years ago. It appealed to the child in all of us - regardless of age - and it delivered the two ...

Fran, Jim Woodring’s “hypnotic and subliminal” wordless graphic novel, has been awarded the Lynd Ward Prize for Graphic Novel of the Year for 2014. Named after Lynd Ward, who created six ...