Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

Craft retailer Michaels has confirmed that it has completed the acquisition of both the intellectual property and private ...

Big-box retailers have been successful in selling white label items that feature their own branding. Private ... product is something you can touch and see before you commit to buying it, unlike ...

These products look and feel and taste ... much of its revenue regularly comes from its private label goods. It is possible to ferret out a rough idea of this lineup's impact, though, and it ...

Check your pantry: If you’re like most Americans, you’ll have some private-label products in there. Also known as store brands, these are goods carrying a food retailer’s own name or ...

White-label products get their name from the idea that they are sold with no labeling ... White-label and private-label are terms that are often used interchangeably, but while they're similar ...

“And then you have the emergence of more traditional retailers of high end or higher quality private label and own brands all ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

Photo: Lucy Hewett for The Wall Street Journal Store-brand products have long been uninspiring—cheaper knockoffs of well-known brands with names like “Toaster Treats” in place of Pop-Tarts ...

No more. Private label products, sometimes referred to as own brand or own label, continue to build strong customer bases. “There has been a notable rise in the popularity of own brand products over ...