The grocer launched a collection of lemon-inspired products, including cookies, pretzels and popcorn, available through May 9 ...

Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

From a price and brand positioning standpoint, the middle-level beverage segments are losing sales to premium on one end and ...

Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US ...

Private label growth in the U.S. is the fastest-growing country in terms of dollar sales. Food and beverage lead U.S. categories in all private label sales. Conversely, sales of store brand health ...

In markets like Italy and Spain, younger consumers now show less brand loyalty than previous generations. They’re more ...

The winners in the 2025 European Private Label Awards have been announced, recognising outstanding achievements in store ...

Other surveys point out the growing trend for consumers to increase their purchasing of private label products at the food market. Some 55% of grocery shoppers bought more private brand goods in ...