With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

Three of the biggest retailers in the United States have rolled out low-cost brands over the past year, intending to help ...

More than 2 million donuts have been recalled due to Listeria risk—but many were sold under private-label brands like Dunkin' ...

The launch of a premier private label program this month promises to offer independent retailers a new advantage in the ...

Last October, Smucker agreed to sell its Voortman cookie brand to Second Nature Brands, a snack maker controlled by CapVest ...

As US shoppers continued to pull back on grocery spending in 2024, dairy recorded another favorable year of own-brand sales ...

Over the past four years, annual store brand dollar sales have increased by more than $51 billion, a 23.6% gain.

Private label was a key driver in the specialty grocer’s results, helped in part by the launch of 23 new store brand items.

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand ...

Prices of some brand-name products in Dutch supermarkets are expected to rise again this year as manufacturers push for ...